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Success Academy Aggressively Advertising in Brooklyn Neighborhoods

January 9, 2012

The Success Academy, a charter school with plans to open up a new branch in the Cobble Hill section of Brooklyn, has begun an advertising campaign to get the word out. Near Clinton Street on Atlantic Avenue the Success Academy placed an advertisement on a bus shelter promoting a “proven record of success,” as well as hanging doorknob hangers on neighborhood homes declaring, “Apply Today! A New Public School Choice for Your and Your Neighbors.” There was also included the URL for the website of the elementary charter school as well as information about how to apply.

There is nothing unusual about this ad campaign, says a spokeswoman for the Success Academy, Jenny Sedlis. It is just in a new location.

“We do parent outreach every year through direct mailers, bus shelters and other MTA assets, knocking on doors and holding info sessions,” she said. “In Brooklyn where we are not well known at all, this is the most effective and efficient way to get the word out about our schools and what we offer.”

Parents Protesting the Success Academy

The campaign to get the word out comes on the heels of a December decision by the Panel for Educational Policy allowing the Success Academy network of schools to open two new schools in Brooklyn; one in Cobble Hill and the other in Bedford-Stuyvesant. There were many parents and educational groups that were in opposition to allowing the Success Academy to take up more space in regular public school buildings.

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